Today at the Casino
For years, the Casino ran second-run movies or classics, permitting the theater to show a greater range of films by showing them for shorter periods of time, as makes sense for a business with a relatively small customer base. But as the population of the Poconos has grown, so has the Casino: In 2003, the theater was twinned, and started running first-run movies on two screens. Today's two modern theaters seat 165 and 132 filmgoers.
The business continues to grow. For years, the Casino was a seasonal business. From 1975 to 2007, it was open for weekends only from mid-March through Memorial Day, when it would open full time through the end of September, reverting to weekends only through Thanksgiving.
In March 2007, George Litz Sr., decided to give up the day-to-day management of The Casino to enjoy a well deserved retirement split between Pennsylvania and Florida, with a lot of golf in both states.
Today, a second generation is running the business, with Karen Litz Struckle serving as company president. Her husband, Donald Struckle Sr., took early retirement from his job of nearly 30 years to join Karen in running The Casino as a full-time, year-round operation. You can find them both there almost any time The Casino is open.
Another big step for The Casino was the investment in the new digital projection technology, which enabled the showing of 3-D movies. The new system, which included new screens, new sound systems and new computerized projectors, made its debut on March 2, 2012. The same year, the Casino installed a custom-designed digital marquee out front, replacing the old plastic-letter sign that had earlier been damaged by a hit-and-run driver.
With a movie theater, malt shop, sandwich restaurant, children's arcade room and miniature golf operation all under one roof, Karen and Don are busy recasting the business as the Casino Theatre Entertainment Center, a place for reasonably priced family fun.